Development of the visual identity for the Levit whole grain cake packaging and display boxes, with a focus on communicating healthiness, practicality, and flavor in a clear and attractive way. The visual concept balances a modern and natural style, using soft colors, clean graphic elements, and appetizing product imagery.

The individual packaging was designed to highlight the product’s wholesome and healthy qualities, emphasizing natural ingredients, nutritional benefits, and a visual appeal that conveys well-being. The display box was created for point-of-sale visibility, with strong shelf presence and an organized product layout.

This project aims to connect with the health-conscious consumer looking for convenient yet nutritious snacks. The combination of primary packaging and display unit reinforces brand visibility at retail with consistency, clarity, and a visual identity aligned with the healthy food segment.