Packaging Design | Art Direction | Photo Production

This project was created for the U.S. market, aiming to present a compact home grill designed for cooking skewers directly on the stovetop.

The packaging design blends strong shelf appeal with clear product communication:

• Bold red background to create visual impact and stand out at retail

• High-quality, realistic photography, directed and produced by me, showcasing the product in use and evoking the pleasure of grilled meals

• Clean layout, with technical information and product views carefully distributed across the panels

• Modern typography, aligned with the Grillex brand identity

The result is a striking, informative package that clearly communicates the product’s purpose and meets international retail standards.