Instant noodle packaging with a Scooby-Doo theme, designed for a children and youth audience.
The goal was to combine fun visual appeal with clear product communication. The visual identity is vibrant and eye-catching, featuring classic characters from the franchise, such as Scooby and Shaggy, to create an immediate connection with consumers.

Each flavor – Country Chicken, Traditional Chicken, and Beef – has its own color identity while maintaining cohesion across the product line. Elements like icons, playful typography, cooking time, and flavor highlights were carefully positioned to ensure readability and draw attention on the shelf.

The project balances playful design with clear information, reinforcing the brand’s proposal to offer a practical, tasty meal with a touch of nostalgia and fun.