{"id":4216,"date":"2026-03-09T19:05:00","date_gmt":"2026-03-09T19:05:00","guid":{"rendered":"https:\/\/rfj.art.br\/?p=4216"},"modified":"2026-05-29T19:40:34","modified_gmt":"2026-05-29T19:40:34","slug":"lasanha","status":"publish","type":"post","link":"https:\/\/rfj.art.br\/pt\/lasanha\/","title":{"rendered":"Lasanha"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4216\" class=\"elementor elementor-4216\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127b6bb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"127b6bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5041c53 elementor-widget elementor-widget-heading\" data-id=\"5041c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dallas Lasanha \u2014 Packaging Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b14bc elementor-widget elementor-widget-image\" data-id=\"c8b14bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-683x1024.jpg\" class=\"attachment-large size-large wp-image-4220\" alt=\"\" srcset=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-683x1024.jpg 683w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-200x300.jpg 200w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-768x1152.jpg 768w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-1024x1536.jpg 1024w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-1366x2048.jpg 1366w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha.jpg 1563w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72db0b elementor-widget elementor-widget-text-editor\" data-id=\"f72db0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">O Desafio<\/b> Desenvolver uma solu\u00e7\u00e3o completa de embalagem para a linha de Lasanhas Pr\u00e9-cozidas &#8216;Dallas&#8217;, que unisse praticidade t\u00e9cnica e forte apelo visual no ponto de venda. O objetivo era comunicar instantaneamente a facilidade de preparo (micro-ondas e forno) sem perder o foco na indulg\u00eancia e no <i data-path-to-node=\"5\" data-index-in-node=\"300\">appetite appeal<\/i> do produto pronto.<\/p><p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">A Solu\u00e7\u00e3o<\/b><\/p><ul data-path-to-node=\"7\"><li><p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">Embalagem Prim\u00e1ria (Filme Flex\u00edvel):<\/b> Desenvolvimento da arte t\u00e9cnica para o filme pl\u00e1stico flex\u00edvel (BOPP), trabalhando com uma hierarquia de informa\u00e7\u00e3o clara e organizada. A fotografia fotorrealista do produto foi integrada de forma estrat\u00e9gica para destacar as camadas e o queijo gratinado, criando forte impacto visual e desejo de compra. Os \u00edcones de tempo de cozimento foram posicionados para destacar a conveni\u00eancia (&#8220;R\u00e1pida + Pr\u00e1tica&#8221;).<\/p><\/li><li><p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">Embalagem Secund\u00e1ria (Display Shelf-Ready):<\/b> Cria\u00e7\u00e3o do display estrutural coordenado para o ponto de venda (SRP). O teste e a aplica\u00e7\u00e3o da identidade visual na caixa garantem que a marca &#8220;Dallas&#8221; mantenha um bloco de cor forte e uniforme na g\u00f4ndola, facilitando a reposi\u00e7\u00e3o e garantindo o destaque frente aos concorrentes.<\/p><\/li><\/ul><p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Ficha T\u00e9cnica \/ Habilidades<\/b><\/p><ul data-path-to-node=\"9\"><li><p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Segmento:<\/b> Alimentos (Massas \/ Congelados e Resfriados)<\/p><\/li><li><p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Tipo de Embalagem:<\/b> Filme flex\u00edvel e Caixa Display (SRP)<\/p><\/li><li><p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Processo:<\/b> Modelagem 3D, Renderiza\u00e7\u00e3o Realista de Produto e Design Gr\u00e1fico Comercial<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918f745 elementor-widget elementor-widget-image\" data-id=\"918f745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/carrossel-4-telas-lasanha_03-819x1024.jpg\" class=\"attachment-large size-large wp-image-4231\" alt=\"\" srcset=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/carrossel-4-telas-lasanha_03-819x1024.jpg 819w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/carrossel-4-telas-lasanha_03-240x300.jpg 240w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/carrossel-4-telas-lasanha_03-768x960.jpg 768w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/carrossel-4-telas-lasanha_03.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5121f85 elementor-widget elementor-widget-image\" data-id=\"5121f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"623\" src=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-mockup-1024x665.jpg\" class=\"attachment-large size-large wp-image-4233\" alt=\"\" srcset=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-mockup-1024x665.jpg 1024w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-mockup-300x195.jpg 300w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-mockup-768x498.jpg 768w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-mockup-1536x997.jpg 1536w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/lasanha-mockup-2048x1329.jpg 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9006b8 elementor-widget elementor-widget-image\" data-id=\"f9006b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"144\" src=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/thanks--300x144.jpg\" class=\"attachment-medium size-medium wp-image-4032\" alt=\"\" srcset=\"https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/thanks--300x144.jpg 300w, https:\/\/rfj.art.br\/wp-content\/uploads\/2026\/03\/thanks-.jpg 442w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1b2ac elementor-grid-0 elementor-widget elementor-widget-wpr-sharing-buttons\" data-id=\"3b1b2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-sharing-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-sharing-buttons elementor-grid wpr-sharing-official wpr-sharing-label-off wpr-sharing-label-tr\"><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/rfj.art.br\/pt\/lasanha\/\" class=\"wpr-sharing-icon wpr-sharing-facebook-f\" title=\"\" target=\"_blank\"><i class=\"fab fa-facebook-f\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/rfj.art.br\/pt\/lasanha\/\" class=\"wpr-sharing-icon wpr-sharing-twitter\" title=\"\" target=\"_blank\"><i class=\"fab fa-twitter\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/rfj.art.br\/pt\/lasanha\/&title=Lasanha&summary=Dallas Lasagna \u2014 Packaging Design The Challenge To develop a complete packaging solution for the &#8216;Dallas&#8217; Pre-cooked Lasagna line, balancing technical functionality with strong shelf appeal. The goal was to instantly communicate convenience and preparation ease (microwave and oven times) while maintaining a high-end, indulgent appetite appeal for the finished dish. The Solution Primary Packaging (Flexible Film): Designed the production-ready artwork for the flexible plastic film (BOPP), establishing a clean and structured information hierarchy. The photorealistic product rendering was strategically integrated to showcase the rich layers and melted cheese, driving consumer desire. Preparation icons were given prominent placement to emphasize the &#8220;Quick &amp; Practical&#8221; value proposition. Secondary Packaging (Shelf-Ready Display): Created a coordinated structural display box (SRP) for retail environments. Extending the brand identity to the outer display ensures a powerful, uniform color-blocking effect on the shelf, maximizing brand visibility and streamlining the restocking process for retailers. Technical Specifications &amp; Skills Sector: Food &amp; Beverage (Pasta \/ Convenient Foods) Packaging Type: Flexible Film and Display Box (SRP) Deliverables: 3D Modeling, Photorealistic Product Rendering, Commercial Graphic Design, and Print-Ready Layouts.&source=https:\/\/rfj.art.br\/pt\/lasanha\/\" class=\"wpr-sharing-icon wpr-sharing-linkedin-in\" title=\"\" target=\"_blank\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dallas Lasagna \u2014 Packaging Design The Challenge To develop a complete packaging solution for the &#8216;Dallas&#8217; Pre-cooked Lasagna line, balancing technical functionality with strong shelf appeal. The goal was to instantly communicate convenience and preparation ease (microwave and oven times) while maintaining a high-end, indulgent appetite appeal for the finished dish. The Solution Primary Packaging (Flexible Film): Designed the production-ready artwork for the flexible plastic film (BOPP), establishing a clean and structured information hierarchy. The photorealistic product rendering was strategically integrated to showcase the rich layers and melted cheese, driving consumer desire. Preparation icons were given prominent placement to emphasize the &#8220;Quick &amp; Practical&#8221; value proposition. Secondary Packaging (Shelf-Ready Display): Created a coordinated structural display box (SRP) for retail environments. Extending the brand identity to the outer display ensures a powerful, uniform color-blocking effect on the shelf, maximizing brand visibility and streamlining the restocking process for retailers. Technical Specifications &amp; Skills Sector: Food &amp; Beverage (Pasta \/ Convenient Foods) Packaging Type: Flexible Film and Display Box (SRP) Deliverables: 3D Modeling, Photorealistic Product Rendering, Commercial Graphic Design, and Print-Ready Layouts.<\/p>\n","protected":false},"author":1,"featured_media":4217,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[9,21],"tags":[],"class_list":["post-4216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-packaging"],"_links":{"self":[{"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/posts\/4216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/comments?post=4216"}],"version-history":[{"count":19,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/posts\/4216\/revisions"}],"predecessor-version":[{"id":4242,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/posts\/4216\/revisions\/4242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/media\/4217"}],"wp:attachment":[{"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/media?parent=4216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/categories?post=4216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rfj.art.br\/pt\/wp-json\/wp\/v2\/tags?post=4216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}