Gallo Rei is a rice brand originating from Mato Grosso do Sul, Brazil. This rice is ideal for soups, broths, and minestrone, bringing flavor and quality to traditional recipes.
Services
– Art Direction
– Packaging Design
– Illustration
Challenge
Create a packaging design for Rice Fragments that combines a modern aesthetic with the essence of a high-quality product. The goal was to convey the feeling of rice cultivated with respect for nature, enhanced by technology and agricultural tradition.
Solution
I developed a packaging design that balances contemporary visual elements with subtle references to the rural environment. The choice of colors, typography, and illustrations reinforces the perception of a fresh and trustworthy product. Additionally, the layout was designed to ensure clarity of information and a strong visual impact on store shelves, providing a more intuitive and engaging consumer experience.
The Idea
The illustration is the central element of the packaging. Inspired by the brand’s name, the vector artwork evokes a rural atmosphere, highlighting elements that represent the farm, nature, and the product’s authenticity. The design incorporates unique graphics to emphasize key information and ensure a striking visual appeal.
