Project Overview: Complete visual identity development and 3D asset creation for the Dribblz snack line. The main challenge was to design a packaging that commands attention on the shelf through high-energy visuals, connecting directly with a young audience and the basketball culture.

Core Deliverables:

• 3D Illustration & Modeling (CGI): Creation of a dynamic 3D cartoon character, along with meticulously modeled snack pieces and flavor ingredients (chili and garlic) to maximize appetite appeal and texture realism.

• Graphic Design & Composition: Bold typography selection combined with a vibrant, high-contrast color palette (fire elements against a sharp blue) to perfectly translate the intensity of the “Hot Crossover” flavor.

• 3D Mockup & Packshot: Photorealistic rendering simulating the exact gloss finish and physical behavior of flexible plastic (BOPP) packaging, including natural folds and studio lighting tailored for e-commerce and marketing campaigns.